Connecting with fans 24/7 is pivotal to inciting fan engagement. Your followers want to hear from their favorite artist to see what’s new. Dominant communication channels such as Facebook, Instagram, Twitter and YouTube are the best ways to gain the attention of your supporters in the cyber world. Use these platforms to post photos, videos and stories from live events and studio time. This gives the artist an opportunity to show off their talent and to demonstrate what genre of music they represent. This must be done consistently so that your audience can connect with your work.
The more items you post is the more supporters around the world will begin to follow, like, comment, share and engage in your buzz feed. This is a great way to boost your social media success without paying. Posting daily stories which include music, and hashtags will bring clarity to your image and multiply your supporters.
The more they share your work the more your brand will be circulated on social media platforms. You may even find it rewarding to broadcast live videos on Instagram and Facebook, that invite your followers to have chats with you, and generate interest in who you are and what you represent. Another productive way of reaching the masses is to have an email list to connect with your fans. This can be done through incentives and clever ways such as through merch, music, singles and digital downloads.
In this way, fans hear from their favorite artist and it brings exposure to upcoming events and tours. By directing them to your website domain, you are giving permission to find out more about who you are and what you offer to the community and the wider world.