Music & Digital Marketing Coaching

Artist Equals Digital Marketer

Learn how to apply social media marketing as part of a complete digital marketing strategy. Reach a wider targeted audience using Facebook and Instagram platforms and  organic/paid  strategies. 

Digital Distribution

Learn how to use digital distribution channels to get your music in digital retail stores and stream on platforms like Spotify or viewed by thousands on YouTube. Build content that flows and learn how to define your brand so that your fans know exactly where to find the latest updates about your music, appearances, merch, and more. 

Using various digital marketing tools we have the ability to create custom marketing packages for your unique platform. We can create the content you need to make your entertainment business accessible to a mass audience. 

Do you want to combine being an artist and entrepreneur? We can advise you on how to monetize your talent and prepare to promote yourself. 

Artist Digital Media Development

Every aspect of your content must flow, and work correctly so that there is a unified brand, message and personality that explains who you are and what you represent. All aspects of media development must be considered in order to set yourself up for success.

  • Website presence
  • Electronic press kit (EPK)
  • Social Media Channels
  • Digital distributor
  • Monthly content calendar
  • Paid marketing strategy
  • Streaming strategy
  • Blog strategy 
  • Press release Strategy
  • Email marketing strategy
Social Tips for your Musical Success

Do you have an email list to connect with your fans 24/7? We can show you how to build your list through incentives and clever ways to get fan engagement through merch, music, singles, digital download and more. Fans want to hear from their favorite artists and we can help you do that. 

If you haven’t quite figured out how to boost your Instagram followers, without paying for them, here are some tips:

Tell a story, your story… every time

Use your photos and videos from live events, downtime, studio sessions, running into fans in unexpected places, all of this makes great content to show off your talent but also who you are and what you represent.

How do you want your images to look? It’s important to use a consistent theme as your audience could become confused or uninterested if they don’t understand what your social media is trying to say. 

Using Hashtags is Key

Use the right ones to connect , engage and stay current. No need to use the same hashtags all year long. Switch them up every few months. 

Social Posts

Post a lot! Don’t be shy about showing off your work. Fans want to see all of it, and the more you post the more engagement, likes, comments and shares you will see. 

Don’t forget to comment, share content and like other posts or videos too! Generate interest by showing what you like, don’t like or what inspired you on a particular day. 

If you want to reach fans across the world, don’t post at the same time everyday. Post at all times of the day so that content can be viewed in different zones. With 500 million users on Instagram, don’t you want them to see you? 

Vocal & Music Training

Vocal or Music Instrument training

Experienced and professional vocal trainers and music professors teach and guide our students from music theory, aural training and confidence! Here are some of the programs we offer:

  • Ear Training 
  • Piano Lessons
  • Guitar Lessons
  • Drum Lessons
  • Trumpet Lessons
  • Sax Lessons
  • Trombone Lessons
  • Vocal Training

Ear Training

As a vocal artist, your first instrument is your voice and learning to use that instrument to the best of your ability is always good practice. When enhancing your musical hearing skills your voice is the most closely related.  As a musician you rely on your ears. We can teach you to strengthen how you listen to notes and sing them back.  This will help to improve your musical listening skills. 

Music Instrument Training

Music training helps you to concentrate and apply self-discipline to use what you are learning to every lesson and improve upon your musical ability. Develop artistic ability through your music training and self expression by learning scales, chords, keys range tone and the right technique in order to develop your musical skills. 

Vocal Yoga Training

Learn to build range, flexibility, study rhythm exercises, vocal exercises, warm up and more! Use breathing exercise to learn how to focus and relax while applying vocal techniques to help you strengthen and stretch your vocal chords. Beginner, Intermediate or advanced programs are available. 

Finding Your Voice

Sung or spoken rhythmic exercises can also help you to find your voice as well as audio ear training and how vowels sound when you alter the sound. 

We teach you how to use your voice to build confidence, whether in private lessons or group lessons you will learn to trust your natural instrument.

Do you want to expand your vocal range? We can teach you to hold notes longer and apply breathing exercises to reach octaves you may not have thought were possible. 

Training your voice also helps to improve how you communicate and speak. Your tone, diction, clarity and expression will all change with singing lessons. Eye contact, expression and improvement of body expression are all benefits to learning how to sing. 

With advanced training self-expression can also be learned and applied through singing and using an instrument at the same time, the connection to the music whether it be your own or another artist is valuable and necessary. 

Sing louder and own your voice with vocal and music training from the Belinda Brady Arts Academy. 

Songwriting Camps

Songwriting Hit Maker Style

Our songwriting camp will teach how to write, record and perform a student’s original song. 

As an artist, learning how to write a song is a good way to exercise that skillset, apply what you learn to current songs you are writing and also develop the confidence to build your talent similar to learning an instrument. You can also write songs for other artists and develop that title along with musicianship. Here are some of the items covered in this program:

  • Song concept
  • Song structure
  • Song hook 
  • Repetition
  • Verse, pre chorus and chorus length
  • Key
  • Beats per minute
Songwriting Camps
From concept to Lyrics

Learn song form, harmony, and developing lyrics. Recording, producing and adding live instruments are also part of our camp. Most importantly, students will get to combine all that they have learned by creating, writing and telling their story with song. They will get a chance to perform their original song during the song camp and receive guided feedback.

Song Length

You must be wondering by now, how can I write that hit song? How can I get people to sing along to my lyrics, reach the Billboard charts or reach high streaming numbers. There is a formula to writing “that” song, and it starts with song length. Hit songs these days stretch three minutes to three minutes and thirty seconds. Anything shorter your audience might forget and a song longer than let’s say four minutes, might lose a listener’s attention.

The chorus of your song must be at the 45 second mark or minute no longer. Listener’s want to hear that chorus quickly. Some songs include the chorus right at the beginning of the song to get you hooked and you should aim for the same. 

The Hook

A hook that people remember is a winner. Think of your favorite songs and when you anticipate the hook, you want to do the same for the song you write as well. Hooks are catchy and a part of the song that most people remember and sing along to. 

The Key

The key you write the song in is also something that you have to consider, major key or minor key. How do you want the listener to feel when listening to your song? 

Your verses should be short and help tell the story of our song. You want your listener to remember the verses too, and keeping the lyrics tight helps. 

Beats Per Minute – BPM

Beats per minute, an important factor to consider for your song. Songs that reach 136 BPM and have a faster tempo do well on the charts. One hundred twenty beats per minute is a good beginning and still maintains a good tempo. 

An additional tip is to add a pre-chorus before the chorus. The lyrics here don’t have to be the same every time, but are more memorable if it stays the same. The pre-chorus adds excitement plus help to stretch the song if it is short. 

This is the type of songwriting skills you will learn at the Belinda Brady Arts Academy. 

Performance Coaching

Stage Presence Matters

Whether you perform for yourself, on YouTube to your followers, on your TikTok account, IGTV or any other platform, stage presence matters.

If you want to learn the art of performance, you have come to the right place to engage your musical performance skills. There are three key points to learn when understanding stage presence and performing:

  • Feeling comfortable in your body
  • Allowing yourself to engage in the sensory experience
  • Communicating expression to an audience
Get in the Zone

If you’ve ever heard of being in the zone, it can be described as when a performer is having the best performance of their life. Everything has fallen into place, it is where preparation meets practice and you’re engaged, the audience is engaged and you are focused!

Learning how to enjoy being in the moment, and ad libbing is an art within itself, all make for a better performance. 

It takes a lot to stay in that zone and you can apply focus points to make sure you are in check.

  • Are you relaxed? 
  • Can you hear and engage with your band? 
  • Can you feel and hear the notes? 

Questions like these can help you maintain focus and get back into feeling truly engaged. 

Preparation and practice is key
  • Do you have a live band to rehearse or is it a backing track? 
  • Have you prepared how you talk, engage with your band and audience and
  • Have you used audience interaction techniques to hype up the crowd.

Learning how to enjoy being in the moment, and ad libbing is an art within itself, all make for a better performance. 

In front of any audience can build confidence. Fun fact, when Missy Elliot was a kid she used to perform for bugs! Whatever audience you are in front it will help you connect with them so that they feel the need to learn more about you, buy your music, stream it, share it with family, friends etc. and all of this leads to a growing fanbase and maybe go viral too. 

Photo Shoot

Photography is a Must for Artists

Professional photography is a must for any artist to build their brand. Everything we do now is visual, whether traditionally or currently the music industry has always connected music with visuals. Album covers used to be one of the driving factors to sell albums back in the day. Even now it is extremely important to create and build a visual brand. From album covers, digital print or billboard, an artist must have a brand personality that matches their music. Similar to a trademark your persona must be recognized by your fans. 

Brand Identity

One way to find your brand identity is to look to other artists you admire and the elements about them that inspire your music. How do their social media accounts speak to you, what do they post? Do they have concert t-shirts and posters? What do the past album covers of your favorite artists look like? 

All of this and more can be used to influence your visual brand. When creating a professional press kit it is important to have high profile images and the following: 

  • An enticing bio that speaks to your artistry and the music you have created and what is next for you
  • High-resolution, downloadable photos are a must! Live shots, stills, a variety of images should be included that visually speak about your music
  • Your music of course must be included and the appropriate streaming platform where it can be found
  • High-quality videos of live performances, studio sessions, meet and greets and more are always a must for the media to use
  • Reviews, highlights and articles of your music, performances and videos are all necessary to complete a press kit
  • Don’t forget social media handles and links but only to the accounts that you use the most
  • Last but not least always include your contact information and if you have an agent or publisher, include their contact information as well.  

Ensure that your performance photos are well represented on your website, social media, streaming platforms and more! Stand out from other artists and engage with your audience with your photos. 

Music Production

Analogue Recording

As an artist you may want to experiment with analogue versus digital sound. You will learn that with analogue you will require a full studio and the reel to reel known to give a warm inviting sound. Traditionally, analogue recording stood at the forefront of music production as artists and bands produced, mixed and mastered their singles and albums to press into vinyl LP, or cassettes tapes. Bands like Bob Marley and the Wailers, Led Zeppelin, Elle Fitzgerald, Pearl Jam to name a few took advantage of this format of recording creating their staple sound.

Digital Recording

Recording using digital mediums today simply requires a computer, a good pair of studio monitors, a condenser microphone and a decent flat sounding environment to record mix and master. Digital distribution requires a high quality audio file to save an mp3 or wav format. Of course, you can add more bells and whistles to create a state of the art digital studio recording environment. The cool thing is, your studio can be scalable and suitable to your needs. We can help you be more efficient in the studio to produce material quicker from start to finish.

Music Song Production Portfolio

As a recording artist it is important to build your portfolio musically and represent the direction you want to go in. The multiple genres of music you want to explore including the message you want to express in your music are equally important. We can show you how to showcase your artistic style and personality through your music. You want your audience to recognize your sound immediately and get your music on podcasts, streaming platforms, radio, social media, and more. Users spend 25 hours a month listening to spotify and there are 286 million active members! As long as the quality of the production is good the better it will appeal to your fans. Music production has evolved so much now that you no longer need large studios but still artists do require a professional touch and expression based on their own unique sound to stand out.

Belinda Brady has stood out and studied engineering and production at the Harris Institute and produced her own music as well for over 15 years, where her songs have played worldwide on commercial radio. She learned from award winning producers Sly and Robbi, accomplished Canadian Derek Brin, whom she shared a Juno nomination, and Marvin Prince one of the producers of Canadian star, Snow who sold over 7 million copies; “7 inches of Snow” chart-topping hit, spending seven consecutive weeks at number one of the Billboard Hot 100.

Video Production

Why Video Visuals Are important for an Artists

As an artist your visuals become increasingly more important as there are more platforms available to share, stream and post all of your content.

When it comes to video and social media, video is king. On Instagram alone videos generate more engagement than any other type of content on that platform.

YouTube especially is where you will need to have your content for the following reasons:

  • Billion videos are watched on YouTube per day
  • 40 minutes is the average viewing session on a mobile device
  • 500 hours of video are uploaded to YouTube every minute
  • YouTube is the second most visited site in the world
  • 30 million people are active on YouTube daily

With statistics like these, it’s extremely important that your videos create more fans and capture an audience. When starting to create your music video you have to consider which of your songs to choose. The longer the song the more it cost to shoot. Is your song coming out at a specific time? Is it a new single? Do you need a team to help bring your video together?

From Video Concept to Video Publishing

Your video production must start with a concept, what do you want the visuals to represent about the chosen song? A storyboard helps to draw out scene by scene how you want your video to come to life. What do you want the location of your video to be? Completely in-studio, specific landmark, city, a body of water? Options are endless.

Do you need talent to be a part of your concept? Dancers, actors, models, extras the list goes on. Makeup artists, stylists, must also be considered? How will the clothing and look for yourself and anyone else in the video production fit with your concept?

Don’t forget the editing process, choosing a good team to filter out what’s needed and what can be cut can be a challenging process.

As the star of the video and centre of attention creatively challenging yourself can be a fun, and inspiring journey as an artist. Put yourself out there, share the vision for your music, build a fanbase with a target video strategy using social media, streaming platforms, your own website, Vimeo, YouTube and more.

Charity believes in giving back to the community and supporting the aspirations of the younger generation. We strive to mentor, encourage, inspire, and motivate up and coming artists and musicians in the community.